( Aesthetics Wiki catalogues many more and even suggests how you can find your own aesthetic.) Their rise is commonly traced back to Tumblr, the visually friendly blogging platform that launched in 2007 today, they have become even more widespread on platforms like Instagram and TikTok in our increasingly digital world.Įven if you aren’t super versed in youth culture, you’ve likely come across at least one or two of the most pervasive of these aesthetic trends, whether it’s cottagecore, a nature-based romanticization of domesticity, heavily influenced by English countryside (think straw hats and peasant dresses), or dark academia, a Gothic upper-crust liberal arts academic experience replete with secret societies and tweed jackets. Internet aesthetic trends, like Euphoria, function as a kind of highly stylized form of self-expression. From glitter eyeshadow to moody neon pink and blue lighting, Euphoria’s carefully curated look, mood, and sound have led its Gen Z audience to engage with it on social media not just as a show but as an aesthetic in its own right. “Forever,” with its catchy “oh-oh-oh, ooh” refrain, and the HBO teen drama it was composed for, Euphoria, share a big, aching quality that has made the show, which wrapped its second season this week, a phenomenon. In the comment section of a one-hour loop of the Labrinth song “Forever” that’s already hit upward of a million views on YouTube, one person wrote: “This song makes me feel a way I did not know existed.” Another: “I can literally listen to this sound all night.”
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